Why Isn’t TV Advertising Dead? It’s Complicated. — Fortune

We’ve all heard the maxims about television in the 21st century: TV is doomed and more people are “cutting the cord” than ever before. Millennials, that coveted demographic, simply do not watch conventional TV. Television and its nebulous Nielsen ratings can’t hold a candle to digital channels and their myriad metrics. So why are companies…

via Why Isn’t TV Advertising Dead? It’s Complicated. — Fortune

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