via Lululemon Turns To Vice Media For Big Ad Push — Fortune

For nearly 20 years, the name Lululemon Athletica has been synonymous with the exploding popularity of yoga. But a new ad campaign is aiming to prove to shoppers that the apparel maker’s gear isn’t just for the mat. On Monday, Lululemon lulu will officially unveil a new ad campaign it is calling “This Is Yoga,”…

via Lululemon Turns To Vice Media For Big Ad Push — Fortune

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